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	<title>Profile Records</title>
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	<link>http://www.profile-records.com</link>
	<description>The Era of Hip Hop that opened doors</description>
	<lastBuildDate>Fri, 09 Dec 2011 22:44:00 +0000</lastBuildDate>
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		<title>The Rise of Profile Records and the Dawn of Hip-Hop Culture in America</title>
		<link>http://www.profile-records.com/news/the-rise-of-profile-records-and-the-dawn-of-hip-hop-culture-in-america</link>
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		<pubDate>Fri, 09 Dec 2011 22:31:16 +0000</pubDate>
		<dc:creator>aaddy</dc:creator>
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		<description><![CDATA[GIANT SINGLE: PROFILE RECORDS RAP ANTHOLOGY &#8211; DELUXE 31-SONG, 2-CD PACKAGE TRACES LABEL&#8217;S HISTORY, 1981-1996 GENRE-DEFINING TRACKS FROM RUN- D.M.C., DANA DANE, DR. JECKYLL &#38; MR. HYDE, ROB BASE &#38; DJ EZ ROCK, PRT, ONYX, DJ QUIK, NINE, CAMP LO, AND MORE! 30 years since Dr. Jeckyll &#38; Mr. Hyde&#8217;s ground-breaking &#8220;Genius Rap&#8221; in 1981 [...]]]></description>
				<content:encoded><![CDATA[<p align="center">
<strong><br />
<em>GIANT SINGLE: PROFILE RECORDS RAP ANTHOLOGY</em> &#8211; DELUXE<br />
<br />
31-SONG, 2-CD PACKAGE TRACES LABEL&#8217;S HISTORY, 1981-1996<br />
<br />
GENRE-DEFINING TRACKS FROM RUN- D.M.C., DANA DANE,<br />
<br />
DR. JECKYLL &amp; MR. HYDE, ROB BASE &amp; DJ EZ ROCK, PRT,<br />
<br />
ONYX, DJ QUIK, NINE, CAMP LO, AND MORE!<br />
<br />
30 years since Dr. Jeckyll &amp; Mr. Hyde&#8217;s ground-breaking &#8220;Genius Rap&#8221; in 1981<br />
<br />
<em>Available everywhere starting January 31, 2012 &#8211; in advance of </em><br />
<br />
<em>Black History Month in February &#8211; through Profile/Legacy</em><br />
</strong>
</p>
<p>
At the peak of its success and influence during the 1980s and &#8217;90s, New York-based indie label Profile Records boasted an artist roster that read like<br />
the Who&#8217;s Who of hip-hop and rap stars &#8211; from Run-D.M.C., Dana Dane, Special Ed and Rob Base, to DJ Quik, Nine, Poor Righteous Teachers, and Onyx, to<br />
name just a few. The Profile logo was a familiar symbol to fans on the street, as the company shipped hundreds of thousands of records every month,<br />
billed tens of millions of dollars in its best years, and stacked up more RIAA gold and platinum plaques than they could count.
</p>
<p><center><a href="http://myplay.me/gxj" target="_blank"><img src="http://images.sonymusicdigital.com/autoimage/display/zoom/media.sonymusicd2c.com/dda/26605873/da99d1d591ff37a893ac646838d66867.jpg/da99d1d591ff37a893ac646838d66867" width="450" height="450" /></a></center></p>
<p>
Thirty years after Profile&#8217;s life-saving signature hit record in 1981 (&#8220;Genius Rap&#8221; by Dr. Jeckyll &amp; Mr. Hyde),<strong><em><A href="http://myplay.me/gxj" target="_blank">GIANT SINGLE: THE PROFILE RECORDS RAP ANTHOLOGY</a></em></strong> puts a spotlight on the story of one of hip-hop&#8217;s true super-powered indie<br />
labels. The chrono&#173;logically-arranged, 31-song double-CD will be available at all physical and digital retail outlets starting January 31, 2012 -<br />
in advance of Black History Month in February &#8211; through <a href="http://www.legacyrecordings.com/">Profile/Legacy</a>, a division of <a href="http://www.sonymusic.com/">SONY MUSIC ENTERTAINMENT</a>.
</p>
<p>
&#8220;Profile Records wasn&#8217;t the first successful rap label,&#8221; writes hip-hop authority Dan Charnas in his definitive liner notes essay. &#8220;But Profile&#8217;s<br />
openness to this new form of music made the company a pioneer in so many other vital ways: The first record label to produce true rap &#8216;stars&#8217; who<br />
crossed over to the mainstream. The first to earn gold, platinum and multi-platinum rap albums. The first to get rap videos on MTV. The first to treat<br />
rap with the dignity accorded other genres of music.&#8221; Charnas, who began his career in the mail&#173;room of Profile Records, and was one of the first<br />
writers for <u>The Source</u> magazine, is the author of the critically acclaimed <u>The Big Payback: The History of the Business of Hip-Hop</u> (New<br />
American Library/Penguin, 2010).
</p>
<p>
The writer&#8217;s admiration for Profile Records is echoed by nearly a dozen hip-hop heavyweights whose tributes appear in the CD booklet. Says Brian<br />
Coleman (author of <u>Check the Technique: Liner Notes for Hip-Hop Junkies</u> and <u>Rakim Told Me : Hip-Hop Wax Facts, Straight from the Original Artists of the 80&#8242;s</u>): &#8220;There are only a handful of &#8217;80s dance and hip-hop labels<br />
that a connoisseur could truly depend on for consistent freshness, and Profile ranks near &#8211; if not at &#8211; the top of that list. They made bold choices in<br />
what artists they signed, never taking the easy road. Don&#8217;t forget &#8211; Run-D.M.C. was far from a sure thing in 1983. And there are countless other<br />
examples of chances taken and amazing music that never would have had a chance of seeing the light of day without them. If Profile never existed,<br />
hip-hop as we know it today would have undeniably been different. They changed the game. How many other labels can say that?&#8221;
</p>
<p>
Coleman is joined by an impressive list of tastemakers who wax rhapsodic and eloquently over their Profile faves and what the label meant to them:<br />
radio&#8217;s DJ Riz (extolling Run-D.M.C.&#8217;s &#8220;Here We Go&#8221;); fellow radio star DJ P Fine (Rob Base &amp; DJ EZ Rock&#8217;s &#8220;It Takes Two&#8221;); DJ Rob Swift (&#8220;Fresh 3<br />
MC&#8217;s&#8221;); DJ Jazzy Jeff; Freddy Fresh; Lord Finesse; Dante Ross; Peanut Butter Wolf; and of course, Russell Simmons (&#8220;They were the best independent<br />
company&#8230;&#8221;).
</p>
<p>
Of course there is much more to the Profile story than &#8220;just&#8221; Run-D.M.C. Profile began with two young Jewish New York record guys, Cory Robbins and<br />
Steve Plotnicki, who were products of the disco &#8216;boom.&#8217; By 1979, when the disco &#8216;crash&#8217; was looming, they were looking for a new venture and famously<br />
borrowed $34k from their folks to start Profile as a 12-inch dance singles operation. Their first two years were uneventful.
</p>
<p>
Now, the big bang of hip-hop is well-chronicled. It goes back to 1979, and the sound-system block parties in the South Bronx that emulated similar<br />
innovations in Kingston and other Caribbean destinations. That summer, the Fatback Band&#8217;s &#8220;King Tim III (Personality Jock)&#8221; was the first chart record<br />
to have recognizable rapped vocals. At the same moment, the Sugar Hill Gang scored a major hit (#4 on the <u>Billboard</u> R&amp;B chart) with<br />
&#8220;Rapper&#8217;s Delight&#8221; (which sampled Chic&#8217;s &#8220;Good Times&#8221;).
</p>
<p>
Though the record industry was widely skeptical, even dismissive of this rap development, Robbins and Plotnicki understood and supported the music.<br />
Down to their last $2,000 in 1981, they learned a lesson from Sugar Hill&#8217;s success (&#8220;where MCs rapped over replayed versions of current dance hits,&#8221; as<br />
Charnas writes). They hired a producer to re-work the Tom Tom Club&#8217;s &#8220;Genius of Love,&#8221; and recruited rapper Alonzo Brown who brought along his partner<br />
to the session, Andre Harrell (future founder of Uptown Records and future CEO of Motown).
</p>
<p>
They called themselves Dr. Jeckyll (Harrell) and Mr. Hyde (Brown), the perfect moniker for &#8220;Genius Rap,&#8221; which quickly sold 150,000 copies and rose to<br />
#31 on the R&amp;B chart. (<u>Billboard</u> did not publish a separate Rap chart until 1989, and then it was based strictly on sales. The Hot R&amp;B<br />
Singles chart was ultimately renamed Hot R&amp;B/Hip-Hop Singles in 1999, and in 2001, the new [current] Hot Rap Songs chart was introduced, combining<br />
sales and airplay.) &#8220;Genius Rap&#8221; occupies a special place in rap history, and opens <strong><em><A href="http://myplay.me/gxj" target="_blank">GIANT SINGLE: THE PROFILE RECORDS RAP ANTHOLOGY</a></em></strong>.
</p>
<p>
After a few more entries (most notably, the Disco Four&#8217;s &#8220;Whip Rap,&#8221; which reworked the Dazz Band&#8217;s &#8220;Let It Whip&#8221;), the anthology presents Run-D.M.C.<br />
The trio was brought to Profile by manager Russell Simmons (whose younger brother Joseph was nicknamed &#8216;Run&#8217;). Robbins liked the demo tape he heard,<br />
and Run-D.M.C. was signed to Profile on a $3,000 advance. Their debut hit single, 1983&#8242;s &#8220;It&#8217;s Like That&#8221; b/w &#8220;Sucker M.C.&#8217;s (<em>Krush-Groove</em> 1)&#8221;<br />
raised the curtain on rap&#8217;s most important group. Within two years, Run-D.M.C. would become &#8220;the first true hip-hop pop stars when Profile made the<br />
first rap video to ever air on MTV,&#8221; as Charnas notes.
</p>
<p>
The popularity of Profile&#8217;s Dana Dane (&#8220;Nightmares,&#8221; 1985; and &#8220;Cinderfella Dana Dane,&#8221; 1987) rivaled that of Run-D.M.C., as Brooklyn-born Dana McLeese<br />
captured the rap novelty market with his toney British accent. Profile was also the home of two early female MC&#8217;s (or rappers), Pebblee-Poo of the<br />
Masterdon Committee with &#8220;A Fly Guy&#8221; (1985), and Jazzy Joyce, who teamed with rapper Sweet Tee on &#8220;It&#8217;s My Beat&#8221; (1986).
</p>
<p>
Volumes have been written about the socio-cultural revolution that happened in 1986, when Run-D.M.C. took up producer Rick Rubin&#8217;s idea to rework<br />
Aerosmith&#8217;s &#8220;Walk This Way&#8221; and invited Steve Tyler and Joe Perry to join in the fun. The RIAA gold, #8 R&amp;B/ #4 pop single collabo&#173;ration<br />
forever changed America&#8217;s &#8211; and the world&#8217;s &#8211; attitude to hip-hop. It also skyrocketed Profile&#8217;s status as an indie label.
</p>
<p>
<strong><em><u>GIANT SINGLE</u></em></strong><br />
presents the famous and not-so-famous MC&#8217;s who strode through Profile&#8217;s front doors, sometimes with tracks that won widespread popularity, and<br />
sometimes with tracks that merely won over the owners and the pop music press that looked to Profile for the next big thing. The anthology follows the<br />
label year by year through the &#8217;80s and &#8217;90s. Highlights are traced through 1996, when Profile and its catalog &#8211; including the first six seminal albums<br />
by Run-D.M.C. &#8211; were sold to Arista.
</p>
<p>
&#8220;But their embrace of rap,&#8221; Charnas concludes, &#8220;for its commercial merits was just what hip-hop needed to survive the jump to records, and made the two<br />
Jewish-American entrepreneurs the unlikely financiers of an artistic revolution, paving the way for all who followed.&#8221;
</p>
<p><center><strong><A href="http://myplay.me/gxj" target="_blank">GIANT SINGLE: THE PROFILE RECORDS RAP ANTHOLOGY</a><br />(Profile/Legacy 88697 49751 2)</strong></center></p>
<p>CD 1:<br />
&nbsp;1. Genius Rap &#8211; Dr. Jeckyll &#038; Mr. Hyde (1981)  <br />
&nbsp;2. Whip Rap &#8211; Disco Four (1982) <br />
&nbsp;3. Beat Bop &#8211; Rammelzee VS K-Rob (1983) <br />
&nbsp;4. Fresh &#8211; Fresh 3 MC&#8217;s (1983)  <br />
&nbsp;5. Here Comes That Beat! &#8211; Pumpkin &#038; The Profile All-Stars (1984)   <br />
&nbsp;6. King Kut &#8211; Word Of Mouth (1985) <br />
&nbsp;7. Sucker M.C.&#8217;s (Krush-Groove 1) &#8211; Run-D.M.C. (1983) <br />
&nbsp;8. A Fly Guy &#8211; Pebblee Poo (1985)  <br />
&nbsp;9. Nightmares &#8211; Dana Dane (1985) <br />
10. Get Off My Tip! &#8211; The Masterdon Committee (1986)    <br />
11. Lies. Lies &#8211; Rap-O-Matic Ltd. (1986) <br />
12. I Can&#8217;t Wait (To Rock The Mike) &#8211; Spyder D (1986) <br />
13. Drag Rap &#8211; The Showboys (1986) <br />
14. It&#8217;s My Beat &#8211; Sweet Tee &#038; Jazzy Joyce (1986) <br />
15. Ragamuffin Hip-Hop &#8211; Asher D &#038; Daddy Freddy (1987)  </p>
<p>CD 2:<br />
&nbsp;1. Walk This Way &#8211; Run-D.M.C. (1986) <br />
&nbsp;2. Cinderfella Dana Dane &#8211; Dana Dane (1987) <br />
&nbsp;3. It Takes Two &#8211; Rob Base &#038; DJ E-Z Rock (1988) <br />
&nbsp;4. Beats To The Rhyme &#8211; Run-D.M.C. (1988)  <br />
&nbsp;5. Give &#8216;Em A Sample &#8211; Too Kool Posse (1988) <br />
&nbsp;6. I Got It Made &#8211; Special Ed (1989)  <br />
&nbsp;7. Do It To The Crowd &#8211; Twin Hype (1989) <br />
&nbsp;8. Hey Love &#8211; King Sun (1989) <br />
&nbsp;9. Ah, And We Do It Like This &#8211; Onyx (1990) <br />
10. Rock Dis Funky Joint &#8211; Poor Righteous Teachers (1990) <br />
11. Born And Raised In Compton &#8211; DJ Quik (1991) <br />
12. Be True To Yourself &#8211; 2nd II None (1991) <br />
13. Zulu War Chant &#8211; Time Zone (1993) <br />
14. Whutcha Want? &#8211; Nine (1994) <br />
15. Broken Language &#8211; Smoth Da Hustler (1995) <br />
16. Luchini AKA This Is It &#8211; Camp Lo (1996)  </p>
<p></p>
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